Business and Social Sciences
Latest Issue - Volume 3 Number 1 2025
Business and Social Sciences
Business & Social Sciences is an international, open access, peer-reviewed journal that publishes: Original Research; Reviews; Hypothesis formation and commentaries in the
Business and Social Sciences
Volume 3 Number 1 2025
Table of Contents
Research Article
Business Studies
Integration of Artificial Intelligence in Bank Customer Relationship Management in Bangladesh
Palash Saha1, Kripa Nath Dey2, Farooq Hossan3, Sufal Chandra Goldar4, Ishrat Jahan Pritha5, Md. Halimuzzaman6
AI-powered CRM in Bangladesh’s banking enhances personalization and customer satisfaction but faces barriers of cost, infrastructure, and technical expertise.
Abstract | Full Text |PDF (498 KB) | Open Access Article
Tanveer Ahmed Siddquee 1*
This study highlights how FinTech-driven digital transformation enhances banking efficiency and customer experience in Bangladesh, while addressing adoption challenges.
Abstract | Full Text |PDF (539 KB) | Open Access Article
Md. Arif Hossen1*, K.M. Salman-Al-Mamun2, Ripon Chandra Das3,4, Sk Md Zafar Iqbal5, Md. Halimuzzaman6
This study clarifies how the application of International Financial Reporting Standards (IFRS) reinforces the integrity of financial reporting, enhances transparency, and supports comparability among developing nations, despite the hurdles related to implementation.
Abstract | Full Text |PDF (521 KB) | Open Access Article
The Effectiveness of E-Learning Platforms in Higher Education: A Systematic Review
Sumon Kumar Mozumdar1*
Understanding e-learning effectiveness helps improve digital education strategies, ensuring accessibility, engagement, and success across diverse higher education environments post-pandemic.
Abstract | Full Text |PDF (331 KB) | Open Access Article
Mohammad Shoeb Abdullah1*, Khadiza Tasnim1, Md Zillul Karim2, Reduanul Hasan1
Artificial Intelligence (AI) driven immersive strategic decision-making enhances the competitiveness of the organization and entire industries, accurate, personalized, and innovative decision making.
Abstract | Full Text |PDF (425 KB) | Open Access Article
AI-Driven Innovation, Privacy Issues, and Gaining Consumer Trust: The Future of Digital Marketing
Khadiza Tasnim1, Mohammad Shoeb Abdullah1, Md Zillul Karim2, Reduanul Hasan1
The study offers understanding on how to integrate technological advancements with privacy and ethical considerations in the field of modern marketing.
Abstract | Full Text |PDF (415 KB) | Open Access Article
Artificial Intelligence in Digital Marketing Enhancing Personalization and Consumer Engagement
Reduanul Hasan1*, Mohammad Shoeb Abdullah1, Khadiza Tasnim1, Md Zillul Karim2
This paper showed how digital marketing is deeply influenced by AI-driven personalization, the improvement of consumer engagement utilization and privacy frameworks.
Abstract | Full Text |PDF (586 KB) | Open Access Article
Reduanul Hasan1, Khadiza Tasnim1, Md Zillul Karim2, Mohammad Shoeb Abdullah1
In this study we examined the marketing case studies to assess what operational AI implications existed in relation to marketing.
Abstract | Full Text |PDF (289 KB) | Open Access Article
Integrating Business Analytics into Public Health Management: A Data-Driven Approach
Niladry Chowdhury1*, Md Sakib Mia1, Md Iqbal Hossain2, Sonia Khan Papia3, Sonia Nashid4
Business analytics enhances decision speed, prediction accuracy, and resource allocation, improving public health crisis preparedness and management.
Abstract | Full Text |PDF (385 KB) | Open Access Article
Ismoth Zerine 1, Md Saiful Islam 1, Md Yousuf Ahmad 1, Md Mainul Islam 1, Younis Ali Biswas 2
This study demonstrates how integrating reinforcement learning and predictive analytics transforms supply chains from reactive systems into proactive, resilient, disruption-ready networks.
Abstract | Full Text |PDF (507 KB) | Open Access Article
Detecting Tax Evasion and Financial Crimes in The United States Using Advanced Data Mining Technique
Md Rakibul Haque Pranto1*, Ismoth Zerine2, Md Mainul Islam2, Morium Akter3, Tauhedur Rahman4
This study advances proactive fraud detection by applying data mining techniques to combat U.S. tax evasion and financial crimes effectively.
Abstract | Full Text |PDF (293 KB) | Open Access Article
Md Zillul Karim1*, Reduanul Hasan2, Mohammad Shoeb Abdullah3, Khadiza Tasnim3
The study emphasizes how AI may significantly boost marketing tactics, improve corporate performance, and produce quantifiable growth results.
Abstract | Full Text |PDF (390 KB) | Open Access Article
Reviews
Business Studies
The AI Advantage: Revolutionizing Personalization in Digital Marketing
Raian Rahman1*, Mahmudul Hasan Galib1, Kamruz Zaman Chowdhury Mahin1, Md Zubayer Islam2
AI-driven personalization is reshaping digital marketing by enabling hyper-relevant, ethical, and data-informed consumer engagement at unprecedented scale.
Abstract | Full Text |PDF (337 KB) | Open Access Article
Financial Literacy and Its Effect on Investment Decisions: A Review of Recent Literature
Khaleda Nasrin1*
Financial literacy is essential for informed investment decisions, economic stability, and reducing financial vulnerability in an increasingly complex market.
Abstract | Full Text |PDF (282 KB) | Open Access Article
The Impact of Digital Marketing Strategies on Consumer Behavior: A Comprehensive Review
Md Humayun Kabir1*, Saima Sultana2, Md Mofassel Hossain3, Shah Muhammad Ashiqul Islam4
Understanding digital marketing's impact on consumer behavior is crucial for creating effective, ethical, and consumer-focused business strategies today.
Abstract | Full Text |PDF (267 KB) | Open Access Article
Exploring the Evolution of Human Resource Management in the Gig Economy: A Systematic Analysis
Md. Rahad Amin1*
Understanding HRM’s evolution in the gig economy is crucial for ensuring fair, adaptive, and sustainable management in digital labor markets.
Abstract | Full Text |PDF (353 KB) | Open Access Article
Behavioral Economics and Consumer Decision-Making: An Integrative Review
Md Morshedul Hasan1*, Farhana Karim2, Md. Baki Billah Ripon3
Understanding consumer behavior through behavioral economics enables more accurate models, effective strategies, and ethical interventions across markets and policy.
Abstract | Full Text |PDF (379 KB) | Open Access Article
The Role of Social Media in Political Mobilization: A Systematic Review
Mahmud Hasan1*, Anuradha Paul1
This review reveals how social media reshapes political mobilization, enabling activism while exposing critical challenges like misinformation, surveillance, and slacktivism.
Abstract | Full Text |PDF (574 KB) | Open Access Article
A Systematic Review of Corporate Social Responsibility Practices in Emerging Markets
A K M Abu Zafor Shakil1*, Md Mofassel Hossain2, Md Miraj Hossen Khan3, Solaiman Islam Noyon4, Md. Baki Billah Ripon5
Exploring CSR in emerging markets reveals its vital role in addressing social gaps, fostering sustainable growth, and enhancing business legitimacy.
Abstract | Full Text |PDF (385 KB) | Open Access Article
Sonia Nashid1*, Sonia Khan Papia2, Niladry Chowdhury3, Md Sakib Mia3, Md Iqbal Hossain4
This study highlights how advanced business analytics improves healthcare decisions and efficiency while addressing interoperability, privacy, and workforce challenges.
Abstract | Full Text |PDF (359 KB) | Open Access Article
Md Zubayer Islam1*
Data analytics are important tools for innovation, service quality, and ethical data-informed decision making in support of sustainable growth in the hospitality sector.
Abstract | Full Text |PDF (527 KB) | Open Access Article
Md. Halimuzzaman1*
This study demonstrated the importance of integrating technology in healthcare and sustainable tourism to address inefficiencies and promote global advancement.
Abstract | Full Text |PDF (332 KB) | Open Access Article
Md Zillul Karim1*
This study explores how technological innovations and management strategies in healthcare and hospitality enhance efficiency, customer engagement, and sustainability.
Abstract | Full Text |PDF (293 KB) | Open Access Article
The peer-reviewed and edited version of record published online before inclusion in an issue
These articles have been peer reviewed and accepted for publication. They are still in production and have not been edited, so may differ from the final published form.
The Most Read ranking is based on the number of downloads in the last 60 days from papers published on the Business and Social Sciences within the last 12 months. Usage statistics are updated daily.
-
The Impact of Digital Marketing Strategies on Consumer Behavior: A Comprehensive Review
Understanding digital marketing's impact on consumer behavior is crucial for creating effective, ethical, and consumer-focused business strategies today.
-
AI-Driven Innovation, Privacy Issues, and Gaining Consumer Trust: The Future of Digital Marketing
The study offers understanding on how to integrate technological advancements with privacy and ethical considerations in the field of modern marketing.
-
The Role of Social Media in Political Mobilization: A Systematic Review
This review reveals how social media reshapes political mobilization, enabling activism while exposing critical challenges like misinformation, surveillance, and slacktivism.
-
Artificial Intelligence in Digital Marketing Enhancing Personalization and Consumer Engagement
This paper showed how digital marketing is deeply influenced by AI-driven personalization, the improvement of consumer engagement utilization and privacy frameworks.
-
Behavioral Economics and Consumer Decision-Making: An Integrative Review
Understanding consumer behavior through behavioral economics enables more accurate models, effective strategies, and ethical interventions across markets and policy.
-
Financial Literacy and Its Effect on Investment Decisions: A Review of Recent Literature
Financial literacy is essential for informed investment decisions, economic stability, and reducing financial vulnerability in an increasingly complex market.
-
A Systematic Review of Corporate Social Responsibility Practices in Emerging Markets
Exploring CSR in emerging markets reveals its vital role in addressing social gaps, fostering sustainable growth, and enhancing business legitimacy.
-
The Effectiveness of E-Learning Platforms in Higher Education: A Systematic Review
Understanding e-learning effectiveness helps improve digital education strategies, ensuring accessibility, engagement, and success across diverse higher education environments post-pandemic.
-
Artificial Intelligence in Enhancing High Frequency Trading Strategies
This research underscores the capacity of Artificial Intelligence-facilitated Deep Reinforcement Learning to enhance high-frequency trading, thereby facilitating accelerated, more intelligent, and financially advantageous decision-making.
-
Improving Market Competitiveness using the Use of Artificial Intelligence in Strategic Business Decisions
Artificial Intelligence (AI) driven immersive strategic decision-making enhances the competitiveness of the organization and entire industries, accurate, personalized, and innovative decision making.
-
The AI Advantage: Revolutionizing Personalization in Digital Marketing
AI-driven personalization is reshaping digital marketing by enabling hyper-relevant, ethical, and data-informed consumer engagement at unprecedented scale.
-
Exploring the Evolution of Human Resource Management in the Gig Economy: A Systematic Analysis
Understanding HRM’s evolution in the gig economy is crucial for ensuring fair, adaptive, and sustainable management in digital labor markets.
-
Assessing the Adoption of IFRS and Its Effects on Financial Reporting Quality in Developing Countries
This study clarifies how the application of International Financial Reporting Standards (IFRS) reinforces the integrity of financial reporting, enhances transparency, and supports comparability among developing nations, despite the hurdles related to implementation.
-
Digital Transformation and FinTech in Modern Banking: Impacts on Banking Efficiency, Customer Experience, and the Future of Digital Finance
This study highlights how FinTech-driven digital transformation enhances banking efficiency and customer experience in Bangladesh, while addressing adoption challenges.
-
Integration of Artificial Intelligence in Bank Customer Relationship Management in Bangladesh
AI-powered CRM in Bangladesh’s banking enhances personalization and customer satisfaction but faces barriers of cost, infrastructure, and technical expertise.
-
Economic Feasibility of AI-Based Distributed Energy Systems in Agricultural Enterprises
AI-based Distributed Energy Systems improve agricultural energy efficiency, reduce costs, enhance sustainability, and support resilient, profitable farming in off-grid regions.
-
A Mixed-Methods Study on Occupational Health, Safety Compliance, and Labor Practices
This study evaluates occupational health and safety practices, labor safeguards, and gender disparities in Bangladesh’s construction sector, highlighting policy gaps.
-
Blockchain Ai for Supply Chain Transparency Integrating Blockchain with AI to Detect Fraud and Ensure Transparency Across Multi-Tier Global Supply Chains
This study delivers a validated blockchain-AI framework that enhances real-time traceability, improves fraud detection accuracy, and strengthens transparency across complex global supply chains.
-
Business Analytics Driven Interaction Determined Digital Transformation for Economic Sustainability
This study establishes an analytics driven communication and numerical alteration improve financial sustainability, supervisory firms near efficiency, innovation, and development.
Submit Article
Use the online submission system to send us your manuscript.
Call for Papers
We are seeking Contributions for a special issue. More.
Best Paper Award
Authors are awarded for Best Paper for this Journal Annually
Advertisement