Business and Social Sciences

Business and social sciences | Online ISSN 3067-8919
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Business and Social Sciences

Business & Social Sciences is an international, open access, peer-reviewed journal that publishes: Original Research; Reviews; Hypothesis formation and commentaries in the

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Business and Social Sciences

Volume 3 Number 1 2025

Table of Contents


Research Article

Business Studies

Research Article | Business Studies
Published online 08 September 2025

Integration of Artificial Intelligence in Bank Customer Relationship Management in Bangladesh

Palash Saha1, Kripa Nath Dey2, Farooq Hossan3, Sufal Chandra Goldar4, Ishrat Jahan Pritha5, Md. Halimuzzaman6

Business and Social Sciences
Views: 1035 | Downloads: 44

AI-powered CRM in Bangladesh’s banking enhances personalization and customer satisfaction but faces barriers of cost, infrastructure, and technical expertise.

Abstract | Full Text |PDF (498 KB) | Open Access Article


Research Article | Business Studies
Published online 20 August 2025

Digital Transformation and FinTech in Modern Banking: Impacts on Banking Efficiency, Customer Experience, and the Future of Digital Finance

Tanveer Ahmed Siddquee 1*

Business and Social Sciences
Views: 1720 | Downloads: 109

This study highlights how FinTech-driven digital transformation enhances banking efficiency and customer experience in Bangladesh, while addressing adoption challenges.

Abstract | Full Text |PDF (539 KB) | Open Access Article


Research Article | Business Studies
Published online 28 July 2025

Assessing the Adoption of IFRS and Its Effects on Financial Reporting Quality in Developing Countries

Md. Arif Hossen1*, K.M. Salman-Al-Mamun2, Ripon Chandra Das3,4, Sk Md Zafar Iqbal5, Md. Halimuzzaman6

Business and Social Sciences
Views: 2368 | Downloads: 84

This study clarifies how the application of International Financial Reporting Standards (IFRS) reinforces the integrity of financial reporting, enhances transparency, and supports comparability among developing nations, despite the hurdles related to implementation.

Abstract | Full Text |PDF (521 KB) | Open Access Article


Research Article | Business Studies
Published online 20 March 2025

The Effectiveness of E-Learning Platforms in Higher Education: A Systematic Review

Sumon Kumar Mozumdar1*

Business and Social Sciences
Views: 2553 | Downloads: 31

Understanding e-learning effectiveness helps improve digital education strategies, ensuring accessibility, engagement, and success across diverse higher education environments post-pandemic.

Abstract | Full Text |PDF (331 KB) | Open Access Article


Research Article | Business Studies
Published online 18 February 2025

Improving Market Competitiveness using the Use of Artificial Intelligence in Strategic Business Decisions

Mohammad Shoeb Abdullah1*, Khadiza Tasnim1, Md Zillul Karim2, Reduanul Hasan1

Business and Social Sciences
Views: 2425 | Downloads: 206

Artificial Intelligence (AI) driven immersive strategic decision-making enhances the competitiveness of the organization and entire industries, accurate, personalized, and innovative decision making.

Abstract | Full Text |PDF (425 KB) | Open Access Article


Research Article | Business Studies
Published online 08 February 2025

AI-Driven Innovation, Privacy Issues, and Gaining Consumer Trust: The Future of Digital Marketing

Khadiza Tasnim1, Mohammad Shoeb Abdullah1, Md Zillul Karim2, Reduanul Hasan1  

Business and Social Sciences
Views: 3722 | Downloads: 195

The study offers understanding on how to integrate technological advancements with privacy and ethical considerations in the field of modern marketing.

Abstract | Full Text |PDF (415 KB) | Open Access Article


Research Article | Business Studies
Published online 14 January 2025

Artificial Intelligence in Digital Marketing Enhancing Personalization and Consumer Engagement

Reduanul Hasan1*, Mohammad Shoeb Abdullah1, Khadiza Tasnim1, Md Zillul Karim2

Business and Social Sciences
Views: 3500 | Downloads: 95

This paper showed how digital marketing is deeply influenced by AI-driven personalization, the improvement of consumer engagement utilization and privacy frameworks.

Abstract | Full Text |PDF (586 KB) | Open Access Article


Research Article | Business Studies
Published online 18 January 2024

Transforming the Digital Landscape: Analyzing the Role of Artificial Intelligence in Contemporary Marketing Strategies

Reduanul Hasan1, Khadiza Tasnim1, Md Zillul Karim2, Mohammad Shoeb Abdullah1  

Business and Social Sciences
Views: 1210 | Downloads: 15

In this study we examined the marketing case studies to assess what operational AI implications existed in relation to marketing.

Abstract | Full Text |PDF (289 KB) | Open Access Article


Research Article | Business Studies
Published online 08 December 2023

Integrating Business Analytics into Public Health Management: A Data-Driven Approach

Niladry Chowdhury1*, Md Sakib Mia1, Md Iqbal Hossain2, Sonia Khan Papia3, Sonia Nashid4

Business and Social Sciences
Views: 734 | Downloads: 41

Business analytics enhances decision speed, prediction accuracy, and resource allocation, improving public health crisis preparedness and management.

Abstract | Full Text |PDF (385 KB) | Open Access Article


Research Article | Business Studies
Published online 25 September 2023

AI-Driven Supply Chain Resilience: Integrating Reinforcement Learning and Predictive Analytics for Proactive Disruption Management

Ismoth Zerine 1, Md Saiful Islam 1, Md Yousuf Ahmad 1, Md Mainul Islam 1, Younis Ali Biswas 2

Business and Social Sciences
Views: 1318 | Downloads: 11

This study demonstrates how integrating reinforcement learning and predictive analytics transforms supply chains from reactive systems into proactive, resilient, disruption-ready networks.

Abstract | Full Text |PDF (507 KB) | Open Access Article


Research Article | Business Studies
Published online 07 March 2023

Detecting Tax Evasion and Financial Crimes in The United States Using Advanced Data Mining Technique

Md Rakibul Haque Pranto1*, Ismoth Zerine2, Md Mainul Islam2, Morium Akter3, Tauhedur Rahman4

Business and Social Sciences
Views: 1018 | Downloads: 13

This study advances proactive fraud detection by applying data mining techniques to combat U.S. tax evasion and financial crimes effectively.

Abstract | Full Text |PDF (293 KB) | Open Access Article


Research Article | Business Studies
Published online 14 January 2023

AIs Exceptional Potential to Significantly Improve the Profitability of Social Media Influencer Marketing

Md Zillul Karim1*, Reduanul Hasan2, Mohammad Shoeb Abdullah3, Khadiza Tasnim3

Business and Social Sciences
Views: 1185 | Downloads: 46

The study emphasizes how AI may significantly boost marketing tactics, improve corporate performance, and produce quantifiable growth results.

Abstract | Full Text |PDF (390 KB) | Open Access Article


Reviews

Business Studies

Reviews | Business Studies
Published online 08 June 2025

The AI Advantage: Revolutionizing Personalization in Digital Marketing

Raian Rahman1*, Mahmudul Hasan Galib1, Kamruz Zaman Chowdhury Mahin1, Md Zubayer Islam2  

Business and Social Sciences
Views: 2314 | Downloads: 50

AI-driven personalization is reshaping digital marketing by enabling hyper-relevant, ethical, and data-informed consumer engagement at unprecedented scale.

Abstract | Full Text |PDF (337 KB) | Open Access Article


Reviews | Business Studies
Published online 16 May 2025

Financial Literacy and Its Effect on Investment Decisions: A Review of Recent Literature

Khaleda Nasrin1*

Business and Social Sciences
Views: 2859 | Downloads: 96

Financial literacy is essential for informed investment decisions, economic stability, and reducing financial vulnerability in an increasingly complex market.

Abstract | Full Text |PDF (282 KB) | Open Access Article


Reviews | Business Studies
Published online 13 May 2025

The Impact of Digital Marketing Strategies on Consumer Behavior: A Comprehensive Review

Md Humayun Kabir1*, Saima Sultana2, Md Mofassel Hossain3, Shah Muhammad Ashiqul Islam4

Business and Social Sciences
Views: 6739 | Downloads: 221

Understanding digital marketing's impact on consumer behavior is crucial for creating effective, ethical, and consumer-focused business strategies today.

Abstract | Full Text |PDF (267 KB) | Open Access Article


Reviews | Business Studies
Published online 16 March 2025

Exploring the Evolution of Human Resource Management in the Gig Economy: A Systematic Analysis

Md. Rahad Amin1*

Business and Social Sciences
Views: 2168 | Downloads: 74

Understanding HRM’s evolution in the gig economy is crucial for ensuring fair, adaptive, and sustainable management in digital labor markets.

Abstract | Full Text |PDF (353 KB) | Open Access Article


Reviews | Business Studies
Published online 08 March 2025

Behavioral Economics and Consumer Decision-Making: An Integrative Review

Md Morshedul Hasan1*, Farhana Karim2, Md. Baki Billah Ripon3

Business and Social Sciences
Views: 3307 | Downloads: 114

Understanding consumer behavior through behavioral economics enables more accurate models, effective strategies, and ethical interventions across markets and policy.

Abstract | Full Text |PDF (379 KB) | Open Access Article


Reviews | Business Studies
Published online 22 February 2025

The Role of Social Media in Political Mobilization: A Systematic Review

Mahmud Hasan1*, Anuradha Paul1

Business and Social Sciences
Views: 3608 | Downloads: 52

This review reveals how social media reshapes political mobilization, enabling activism while exposing critical challenges like misinformation, surveillance, and slacktivism.

Abstract | Full Text |PDF (574 KB) | Open Access Article


Reviews | Business Studies
Published online 25 July 2023

Advanced Business Analytics in Healthcare Enhancing Clinical Decision Support and Operational Efficiency

Sonia Nashid1*, Sonia Khan Papia2, Niladry Chowdhury3, Md Sakib Mia3, Md Iqbal Hossain4

Business and Social Sciences
Views: 928 | Downloads: 23

This study highlights how advanced business analytics improves healthcare decisions and efficiency while addressing interoperability, privacy, and workforce challenges.

Abstract | Full Text |PDF (359 KB) | Open Access Article


Reviews | Business Studies
Published online 16 February 2023

Leveraging Data Analytics Frameworks for Strategic Planning and Operational Efficiency in Hospitality Development: Standardization and Ethical Considerations in AI and Machine Learning- A systemic review

Md Zubayer Islam1*

Business and Social Sciences
Views: 1710 | Downloads: 24

Data analytics are important tools for innovation, service quality, and ethical data-informed decision making in support of sustainable growth in the hospitality sector.

Abstract | Full Text |PDF (527 KB) | Open Access Article


Reviews | Business Studies
Published online 19 December 2022

Technology-Driven Healthcare and Sustainable Tourism: Analyzing Modern Approaches to Industry Challenges

Md. Halimuzzaman1*

Business and Social Sciences
Views: 1199 | Downloads: 14

This study demonstrated the importance of integrating technology in healthcare and sustainable tourism to address inefficiencies and promote global advancement.

Abstract | Full Text |PDF (332 KB) | Open Access Article


Reviews | Business Studies
Published online 14 December 2022

Innovative Management and Technological Advancements in Healthcare and Hospitality: A Multi-Sectoral Perspective

Md Zillul Karim1*

Business and Social Sciences
Views: 1066 | Downloads: 20

This study explores how technological innovations and management strategies in healthcare and hospitality enhance efficiency, customer engagement, and sustainability.

Abstract | Full Text |PDF (293 KB) | Open Access Article


The peer-reviewed and edited version of record published online before inclusion in an issue

No Online Early articles are available at this time.

These articles have been peer reviewed and accepted for publication. They are still in production and have not been edited, so may differ from the final published form.

No Just Accepted articles are available at this time.

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