Business and social sciences | Online ISSN 3067-8919

Business & Social Sciences

Volume 2 Number 1 2024

Descriptive Table of Contents


Published online 18 January 2024

Transforming the Digital Landscape: Analyzing the Role of Artificial Intelligence in Contemporary Marketing Strategies

Reduanul Hasan1, Khadiza Tasnim1, Md Zillul Karim2, Mohammad Shoeb Abdullah1  

pp. 1-10

In this study we examined the marketing case studies to assess what operational AI implications existed in relation to marketing.

Abstract | Full Text | PDF (289 KB) | Open Access Article

  


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Business & Social Sciences