Business and Social Sciences
Business and social sciences | Online ISSN 3067-8919
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Volume 2 Number 1 2024
RESEARCH ARTICLE (Open Access)
Business Analytics Maturity and Managerial Perception Implications for Firm Success
Ispita Jahan1*, Md Nazmuddin Moin Khan2
Business and Social Sciences 2 (1) 1-7 https://doi.org/10.25163/business.2110480
Submitted: 01 May 2024 Revised: 07 July 2024 Accepted: 12 July 2024 Published: 14 July 2024
Abstract
Background: Business analytics functions as a tool which enables organizations to transform data into practical insights that improve operational efficiency and customer satisfaction and market competitiveness and innovation. The achievement of digital transformation requires organizations to handle both technological execution and leadership participation in the process.
Methods: This study employed a questionnaire-based survey targeting 225 U.S. based professionals involved in analytics and decision-making. The evaluation of analytics maturity and managerial perception happened through five-point Likert scales and firm success evaluation included operational performance and market position and customer satisfaction and financial results and innovation output. Data were analyzed using descriptive statistics and regression analysis, with statistical significance evaluated at p = 0.05. The assessment of predictive power for each variable happened through standardized coefficients (β) and t-values which were presented in the results.
Results: Descriptive analysis showed that 50% of firms reported high data quality and governance, and 45% indicated strong infrastructure capability. The managers showed positive views about analytics through their 55% vote for better decision quality and competitive advantage. The analysis shows managerial perception stands as the most important factor for business success with a beta value of 0.64 and t-value of 10.23 and significance level below 0.001 and analytics maturity follows with beta value of 0.31 and t-value of 5.18 and significance level below 0.001.
Conclusion: The study establish that all analytics maturity subcomponents work as important interpreters because they together show technological and human elements operate.
Keywords: Business Analytics, Managerial Perception Implications, Firm Success, Organizational Performance
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