Business and Social Sciences
Business and social sciences | Online ISSN 3067-8919
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Volume 2 Number 1 2024
RESEARCH ARTICLE (Open Access)
Managing Digital Transformation: A Project Management Perspective
Kh Maksudul Hasan1*
Business and Social Sciences 2 (1) 1-8 https://doi.org/10.25163/business.2110531
Submitted: 03 January 2024 Revised: 02 March 2024 Accepted: 08 December 2025 Published: 10 March 2024
Abstract
Background: Organizations must now use digital transformation as their core strategy to reach better operational efficiency and market competitiveness and drive innovation. Multiple organizations have implemented digital transformation programs but many projects fail because organizations lack proper leadership and their change management strategies and team capabilities and technology readiness and project planning are inadequate.
Methods: The study used a questionnaire survey from 2024 to study 275 American professionals who worked on digital transformation projects in IT; Technology and Banking; Finance and Public Sector and Manufacturing and Service. The study used descriptive statistics and correlation analysis and multiple regression and percentage contribution analysis to project management variables impact transformation success. We selected a significance level of p = 0.05 for their statistical tests.
Results: The study found Leadership Support to achieve the largest effect size in digital transformation achievement with a correlation coefficient of r = 0.71 which accounted for 27% of the overall results. The next most important factor was Change Management Effectiveness which showed a strong relationship with the results at r = 0.65 and explained 25% of the overall contribution. The distribution of results showed Team Capability at 20% followed by Project The main obstacles consisted of cultural resistance at 28.7%, inadequate digital abilities at 25.5%, and restricted financial resources at 22.7%.
Conclusion: Leaders together with organized change management systems and skilled teams drive digital transformation success while technology functions. Organizations which focus on leadership development and employee engagement and remove essential obstacles will establish long-term success.
Keywords: Change management, project management, digital transformation, team capability, leadership support
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