Business and Social Sciences
Business and social sciences | Online ISSN 3067-8919
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Volume 1 Number 1 2023
RESEARCH ARTICLE (Open Access)
Strategic Integration of Big Data Analytics to Enhance Risk Management, Sustainable Supply Chains, and Business Competitiveness in the United States
Md. Rezaul Haque1*, Md Nazmuddin Moin Khan2
Business and Social Sciences 1 (1) 1-8 https://doi.org/10.25163/business.1110498
Submitted: 05 April 2023 Revised: 05 June 2023 Accepted: 09 June 2023 Published: 11 June 2023
Abstract
Background: Big Data Analytics (BDA) has emerged as a strategic enabler for improving risk resilience, operational sustainability, and competitive advantage. But American companies show different levels of organizational readiness and integration capabilities.
Methods: A structured survey was conducted among 275 U.S. industry professionals from manufacturing, logistics, retail, and finance sectors. The quantitative analysis used descriptive statistics together with regression analysis and correlation and ANOVA testing to evaluate the relationships between variables. The Cronbach's alpha test results showed that the instrument achieved high reliability with a score above 0.88. Data analysis in SPSS 26 included calculations of average responses and percentage-based statistical explanations together with sectoral distribution patterns.
Results: Findings show that BDA integration positively influences all outcome variables, explaining 65% of total variance in performance. The finance and manufacturing sectors exhibited the highest adoption rates (86.8% and 85.6%), while logistics and retail reported moderate integration levels (79%). The regression analysis shows that BDA Competitiveness stands as the most influential factor through its significant positive coefficient (β = 0.64; p = 0.001). The ANOVA test revealed major variances between different sectors (F = 9.43; p = 0.001) together with post-adoption improvements between 30% and 34% that appeared in all main operational indicators.
Conclusion: The study outcomes show that BDA strategic integration principals to better risk management and supply chain sustainability while improving organizational competitiveness through data-based decision-making systems.
Keywords: Sustainable Supply Chains, Big Data Analytics, Business Competitiveness, Digital Transformation
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