Business and Social Sciences

Business and social sciences | Online ISSN 3067-8919
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Business and Social Sciences

Business & Social Sciences is an international, open access, peer-reviewed journal that publishes: Original Research; Reviews; Hypothesis formation and commentaries in the

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Business and Social Sciences

Volume 3 Number 1 2025

Table of Contents


Research Article

Cybersecurity

Published online 12 November 2023

Advancing Consumer Behaviour Through Al: A Data-Driven Perspective on Online Scam Prevention and Trust Building

Fahim Rahman1*, Sonia Nashid2, Ispita Jahan3, Ariful Islam4, Sonia Khan Papia5, Al Akhir4

pp. 1-8

This study highlights AI’s role in analyzing consumer behavior, preventing online scams, and strengthening trust in digital platforms.

Abstract | Full Text |PDF (443 KB) | Open Access Article


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