Spirituality in Hospitality Services: An Assessment of Halal Tourism Practices

Kamrul; Jannatul; Tasnim

doi:10.25163/primeasia.3130035

Multidisciplinary research and review journal | Online ISSN 3064-9870

RESEARCH ARTICLE (Open Access)

Previous Next Contents Vol 3 (1)

Spirituality in Hospitality Services: An Assessment of Halal Tourism Practices

Kamrul Hassan¹, Jannatul Ferdaus^2, Tasnim Mosharaf³*

+ Author Affiliations

Journal of Primeasia 3 (1) 1-8 https://doi.org/10.25163/primeasia.3130035

Submitted: 11 March 2022 Revised: 14 May 2022 Published: 18 May 2022

Abstract

As a significant determinant of human lifestyle, religion becomes one of the influencing criteria that shape the tourism and hospitality business all over the world. A range of practices to accommodate and appreciate religious values of guests has turned into a part of hospitality services. Growing demand, particularly among Muslim guests and tourists, encourages hospitality service providers to initiate new service based on religion. In response to this demand, Halal tourism is gaining popularity in many destinations. This research aims to critically evaluate Halal hospitality services in relation to market characteristics. In order to address the research aim, this theoretical study reveals several insights into Halal hospitality service practices such as, why spirituality matters to the Muslim market segments, emerging scopes, and potential challenges of Halal tourism in terms of conventional market demands. Moreover, the study addresses the evolution of Halal tourism and the transformation of tourism supply-side in response to the demand for Halal tourism. Finally, it evaluates the extent of Islamic rules and regulations to support or contradict with some so-called Halal tourism practices. Academic literature on Halal tourism and industry practices which are available in open public sources including websites and brochures have been reviwed in this research.

Keywords: Halal tourism, Muslim travel market, Spirituality, Halal food, Halal accommodation.

References

Ahmed, M. J., & Akbaba, A. (2018). The Potential of Halal Tourism in Ethiopia: Opportunities, Challenges and Prospects. International Journal of Contemporary Tourism Research, 13–22. https://doi.org/10.30625/ijctr.397499

Akyol, M., & Kilinç, Ö. (2014). Internet and Halal Tourism Marketing. Turkish Studies, 9, 171–186.

Ali, S. A. (2015). Taking Normal Precautions Against Harm. Islamic Voice. https://islamicvoice.com/hadith/taking-normal-precautions-against-harm/

Andrianto, T. (2019). The Halalness Hospitality on Halal Tourism, Case Study of Halal Restaurant in Bangdung, Indonesia. Journal of Indonesian Tourism, Hospitality and Recreation, 2(2), 210–222. https://doi.org/10.17509/jithor.v2i2.21001

Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a Halal Tourism Market. Tourism Analysis, 15(4), 461–470. https://doi.org/10.3727/108354210X12864727453304

Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154. https://doi.org/10.1016/j.tmp.2015.12.008

Blomfield, B. (2009). Markers of the heart: Finding spirituality in a bus marked “Tourist.” Journal of Management, Spirituality & Religion, 6(2), 91–105. https://doi.org/10.1080/14766080902815122

Bone, K. (2015). Selling Spirituality: Issues in Tourism. Tourism Review International, 19(3), 123–132. https://doi.org/10.3727/154427215X14430967453599

California Islamic University. (2020). Islamic Guidance Pertaining to the Spread of Covid-19 [Coronavirus]. https://www.calislamic.com/islamic-guidance-pertaining-to-the-spread-of-covid-19-coronavirus/

Chanin, O., Sriprasert, P., Rahman, H. A., & Don, M. S. (2015). Guidelines on Halal Tourism Management in the Andaman Sea Coast of Thailand. Journal of Economics, Business and Management, 3(8), 791–794. https://doi.org/10.7763/JOEBM.2015.V3.287

Cheer, J. M., Belhassen, Y., & Kujawa, J. (2017). The search for spirituality in tourism: Toward a conceptual framework for spiritual tourism. Tourism Management Perspectives, 24, 252–256. https://doi.org/10.1016/j.tmp.2017.07.018

Chianeh, R. H., Kian, B., & Azgoomi, S. K. R. (2019). Islamic and Halal Tourism in Iran: Toward New Horizons. In Bridging Tourism Theory and Practice (pp. 295–307). Emerald Publishing Limited. https://doi.org/10.1108/S2042-144320190000010018

Danilo, F. (2009). Sufism: A guide to essential reference resources. Reference Services Review, 37(1), 112–124. https://doi.org/10.1108/00907320910935039

Dinar Standard. (2020). State of the Global Islamic Economy Report. (pp. 1–178). https://cdn.salaamgateway.com/special-coverage/sgie19-20/full-report.pdf

Duman, T. (2011). Value of Islamic Tourism Offering: Perspectives from the Turkish Experience. World Islamic Tourism Forum (WITF 2011), 1–18.

El-Gohary, H. (2016). Halal tourism, is it really Halal? Tourism Management Perspectives, 19, 124–130. https://doi.org/10.1016/j.tmp.2015.12.013

Gabdrakhmanov, N. K., Biktimirov, N. M., Rozhko, M. V., & Mardanshina, R. M. (2016). Features of Islamic Tourism. 20(1), 45–50.

Halbase. (2015). Halal Tourism. http://www.halbase.com/articles?content=11

Hanim, U. N. (2019). Can a Muslim Women Travel Without a Mahram? Have Halal Will Travel. https://www.havehalalwilltravel.com/blog/can-muslim-woman-travel-without-mahram?fbclid=IwAR0mZYe7ec3TmEC1GQ5P1uz1uKkUhCVKv6MwaDbRBJD7kIxnk9CxlXo5Pno

Haq, F. (2013). Islamic spiritual tourism: An innovative marketing framework. International Journal of Social Entrepreneurship and Innovation, 2(5), 438–447. https://doi.org/10.1504/IJSEI.2013.059320

Haq, F., & Wong, H. Y. (2010). Is spiritual tourism a new strategy for marketing Islam? Journal of Islamic Marketing, 1(2), 136–148. https://doi.org/10.1108/17590831011055879

Heelas, P., Woodhead, L., Seel, B., Szerszynski, B., & Tusting, K. (2005). The Spiritual Revolution: Why Religion is Giving Way to Spirituality (1st Edition). Wiley-Blackwell.

Henderson, J. C. (2003). Managing Tourism and Islam in Peninsular Malaysia. Tourism Management, 24(4), 447–456. https://doi.org/10.1016/S0261-5177(02)00106-1

Jaelani, A. (2017). Halal Tourism Industry in Indonesia: Potential and Prospects. SSRN Electronic Journal, 1–19. https://doi.org/10.2139/ssrn.2899864

Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research, 44, 1–19. https://doi.org/10.1016/j.annals.2013.08.011

Khoshkhoo, I., & Rasool, M. (2017). The Eye of Insight and Spiritual Tourism in Islamic Mysticism and Eastern Philosophy. International Journal of Tourism & Spirituality, 2(1), 40–60. https://doi.org/10.22133/ijts.2017.46882

Koenig, H., King, D., & Carson, V. B. (2012). Handbook of Religion and Health (2nd Edition). Oxford University Press.

Maierbrugger, A. (2014). Halal tourism is poised to become next big goldmine. Gulf-Times. https://gulf-times.com/story/382182

Mastercard, & Crescentrating. (2017). Global Muslim Travel Index 2017 (pp. 1–50). https://newsroom.mastercard.com/asia-pacific/files/2017/05/Report-Mastercard-CrescentRating-GMTI-2017-20mb.pdf

Mastercard, & Crescentrating. (2018). Global Muslim Travel Index 2018. https://www.halalmedia.jp/wp-content/uploads/2018/04/GMITI-Report-2018.pdf

Mohsin, A., Ramli, N., & Alkhulayfi, B. A. (2016). Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, 137–143. https://doi.org/10.1016/j.tmp.2015.12.010

Muflih, M., & Juliana, J. (2020). Halal-labeled food shopping behavior: The role of spirituality, image, trust, and satisfaction. Journal of Islamic Marketing, ahead-of-print (ahead-of-print). https://doi.org/10.1108/JIMA-10-2019-0200

Musa, G., Mohezar Ali, S., & Moghavvemi, S. (2016). Understanding Islamic (Halal) Tourism Through Leiperrs Tourism System. SSRN Electronic Journal, 1–25. https://doi.org/10.2139/ssrn.2813023

Nicolaides, A., & Grobler, A. (2017). Spirituality, Wellness Tourism and Quality of Life. Tourism and Leisure, 6(1), 1-37.

Pearce, P. L., & Lee, U.-I. (2005). Developing the Travel Career Approach to Tourist Motivation. Journal of Travel Research, 43(3), 226–237. https://doi.org/10.1177/0047287504272020

Pew Research Center. (2017). Muslims and Islam: Key findings in the U.S. and around the world. Pew Research Center. https://www.pewresearch.org/fact-tank/2017/08/09/muslims-and-islam-key-findings-in-the-u-s-and-around-the-world/

Plante, T., & Sharma, N. (2001). Religious faith and mental health outcomes. Psychology. https://scholarcommons.scu.edu/psych/36

Rustom, M. (2008). The metaphysics of the heart in the Sufi doctrine of Rumi. Studies in Religion, 37(1), 3–14. https://doi.org/10.1177/000842980803700101

Saad, H. E., Ali, B. N., & Abdel-Ati, A. M. (2014). Sharia-Compliant Hotels in EGYPT: Concept and Challenges. Advances in Hospitality and Tourism Research, 2(1), 1–15.

Salam Standard. (2015). The Global Economic Impact of Muslim Tourism, 2015/2016 (pp. 1–30). Tripfez. https://www.webintravel.com/wp-content/uploads/2016/12/Salam-Standard-Global-Economic-Impact-of-Muslim-Tourism-2015.pdf

Salem, M. A., Hasnan, N., & Osman, N. H. (2012). Some Islamic Views on Environmental Responsibility. 2nd International Conference on Environment Science and Biotechnology, 48, 109–113. https://doi.org/10.7763/IPCBEE. 2012. V48. 21

Samori, Z., Md Salleh, N. Z., & Khalid, M. M. (2016). Current trends on Halal tourism: Cases on selected Asian countries. Tourism Management Perspectives, 19, 131–136. https://doi.org/10.1016/j.tmp.2015.12.011

Shafaei, F., & Mohamed, B. (2015). Involvement and brand equity: A conceptual model for Muslim tourists. International Journal of Culture, Tourism and Hospitality Research, 9(1), 54–67. https://doi.org/10.1108/IJCTHR-06-2014-0050

Shah, S. A., Azhar, S. M., & Bhutto, N. A. (2019). Halal marketing: A marketing strategy perspective. Journal of Islamic Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JIMA-11-2018-0211

Sharpley, R. (2009). Tourism, religion and spirituality | Request PDF. ResearchGate. https://www.researchgate.net/publication/292795016_Tourism_religion_and_spirituality

Sharpley, R., & Sundaram, P. (2005). Tourism: A sacred journey? The case of ashram tourism, India. International Journal of Tourism Research, 7(3), 161–171. https://doi.org/10.1002/jtr.522

Sofuglu, M. (2020). What Islam tells us about responding to deadly pandemics. TRT World. https://www.trtworld.com/magazine/what-islam-tells-us-about-responding-to-deadly-pandemics-35441

Stausberg, M. (2014). Religion and Spirituality in Tourism. In A. A. Lew, C. M. Hall, & A. M. Williams (Eds.), The Wiley Blackwell Companion to Tourism (pp. 349–360). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781118474648.ch28

Stephenson, M. L. (2014). Deciphering `Islamic hospitality’: Developments, challenges and opportunities. Tourism Management, 40, 155–164. https://doi.org/10.1016/j.tourman.2013.05.002

Suid, I. S., Nor, N. A. M., & Omar, H. (2018). A Review on Islamic Tourism and the Practical of Islamic Attributes of Destination in Tourism Business. International Journal of Academic Research in Business and Social Sciences, 7(12), 255–269. https://doi.org/10.6007/IJARBSS/v7-i12/3609

Timothy, D. J., & Olsen, D. H. (Eds.). (2006). Tourism, religion, and spiritual journeys. New York: Routledge.

Wan-Hassan, W. M., & Awang, K. W. (2009). Halal Food in New Zealand Restaurants: An Exploratory Study. Journal of Economics and Management, 3(2),385-402.

World Population Review. (2020). Muslim Population By Country 2020. https://worldpopulationreview.com/country-rankings/muslim-population-by-country

Yan, L. S., Zahari, N. A., Ismail, A. S., & Zain, N. M. (2017). Halal Tourism: A New World for Tourism Industry. International Journal of Asian Social Science, 7(8), 643–657. https://doi.org/10.18488/journal.1.2017.78.643.657

PDF
Abstract
Export Citation

View Dimensions

View Plumx

View Altmetric

Save

0
Citation

326
View

Share