Journal of Primeasia
Integrative Disciplinary Research | Online ISSN 3064-9870 | Print ISSN 3069-4353
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Journal of Primeasia

Volume 5 Number 1 2024

Article Contents

RESEARCH ARTICLE   (Open Access)
Contents Vol 5 (1)

Integrating Cloud Computing, Big Data, and Business Analytics to Determination Digital Transformation and Competitive Advantage in Modern Enterprises

Md Iqbal Hossain1*, Ispita Jahan2, Niladry Chowdhury3, Md Sakib Mia3, Anik Biswas4

+ Author Affiliations

Journal of Primeasia 5 (1) 1-8 https://doi.org/10.25163/primeasia.5110380

Submitted: 31 October 2023 Revised: 11 January 2024  Published: 13 January 2024 

Abstract

Background: Modern business operations have undergone a complete transformation because of fast technological progress which includes cloud computing and big data and business analytics. The implementation of these technologies enables organizations to improve their decision-making processes and operational efficiency and gain market superiority. The main problems continue to exist because of system integration difficulties and data management issues and resistance to new technology implementation.

Methods: The research study uses mixed-methods methodology which includes a survey that gathered responses from 205 IT and business professionals who work in finance and manufacturing and IT services within the USA together with secondary data analysis from industry reports. Statistical tools and descriptive analytics tools function together to evaluate the degree of adoption and performance improvements and user difficulties when implementing cloud computing and big data and analytics solutions.

Results: The research shows that 80% of organizations use cloud platforms and 73% of IT services operate with big data analytics. Business analytics integration with cloud infrastructure creates better operational efficiency at 66% and improves decision-making quality at 74%. The implementation of data analytics depends on two main factors which include workforce readiness and strong governance policies yet cost restrictions and data security risks create obstacles. The study contains five tables which present adoption statistics and sector performance and list the advantages and disadvantages and strategic direction.

Conclusion: The System of government achieve digital transformation concluded the combination of cloud computing with big data and business analytics solutions which leads to operational quality and market leadership.

Keywords: Business Analytics, Cloud Computing, Big Data, Digital Transformation, Competitive Benefit

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