Business and social sciences | Online ISSN 3067-8919

Business & Social Sciences

Volume 1 Number 1 2023

Descriptive Table of Contents

Published online 16 February 2023

Leveraging Data Analytics Frameworks for Strategic Planning and Operational Efficiency in Hospitality Development: Standardization and Ethical Considerations in AI and Machine Learning- A systemic review

Md Zubayer Islam¹*

pp. 1-11

Data analytics are important tools for innovation, service quality, and ethical data-informed decision making in support of sustainable growth in the hospitality sector.

Abstract | Full Text | PDF (527 KB) | Open Access Article

Published online 14 January 2023

AI's Exceptional Potential to Significantly Improve the Profitability of Social Media Influencer Marketing

Md Zillul Karim¹, Reduanul Hasan², Mohammad Shoeb Abdullah², Khadiza Tasnim²

pp. 1-8

The study emphasizes how AI may significantly boost marketing tactics, improve corporate performance, and produce quantifiable growth results.

Abstract | Full Text | PDF (394 KB) | Open Access Article

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