Exploring the Economic Potential of Native Australian Herbs in Global Markets: Sustainability, Innovation, and Opportunities for Export Growth in the Herbal Sector

Amin Malik Shah Abdul Majid ¹*, Chris Cazzonelli ²

Native Australian herbs hold immense potential for global markets, aligning with rising consumer demand for organic, sustainable, and culturally significant products.

Abstract

Australia’s native herbs are rich in bioactive compounds and have unique culinary, medicinal, and cosmetic applications. These herbs, including lemon myrtle, wattleseed, and Kakadu plum, have attracted significant interest in the global marketplace due to their sustainable production methods and cultural significance. This study examines the economic potential of native Australian herbs in international markets by evaluating current export trends, consumer demand, and the sustainability of wild harvesting practices. Using quantitative methods, we analyzed market data, consumer preferences, and export figures to assess the opportunities and challenges facing the industry. Results indicate an increasing global demand for organic and sustainable herbal products, with Australian native herbs positioned to meet this demand due to their unique properties and established sustainability credentials. The study also highlights the need for greater investment in infrastructure, research, and development to scale production. In conclusion, native Australian herbs represent a valuable, underexploited resource for Australia’s agricultural and export sectors, with significant potential for growth in international markets, particularly in the natural foods, cosmetics, and wellness industries.

Keywords: Native Australian herbs, global market, economic potential, sustainability, export growth, lemon myrtle, Kakadu plum, wild harvesting

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