Business and Social Sciences

Business and social sciences | Online ISSN 3067-8919
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Business and Social Sciences

Business & Social Sciences is an international, open access, peer-reviewed journal that publishes: Original Research; Reviews; Hypothesis formation and commentaries in the

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Business and Social Sciences

Volume 3 Number 1 2025

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International Relations and Strategic Marketing

Reviews | International Relations and Strategic Marketing
Published online 12 April 2024

Rethinking Nation Brand Equity: Integrating Perception, Performance, and Trust in a Dynamic Global Context

Salman JodAllah Alzowibi 1*

Business and Social Sciences
Views: 634 | Downloads: 3

This study provides a holistic, evidence-based framework for measuring nation brand equity, integrating trust, perception, performance, and AI insights.

Abstract | Full Text |PDF (465 KB) | Open Access Article


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